A big game bonanza is in store for retailers, with television viewership and entertainment related spending expected to hit record levels, according to a National Retail Federation survey.
According to NRF, average viewer spending will reach a survey high of $77.88, up from $68.27 last year, with fans planning to splurge on everything from game day food and new televisions to athletic wear and decorations. Total spending is expected to reach $14.3 billion.