Apparel

Goleta, Calif. – Deckers Brands has appointed Wendy Yang as Teva brand president, effective May 1. In this role, Yang will design and lead Teva's global brand strategy and report directly to Dave Powers, president of Deckers Brands.  

Chicago -- ShopperTrak, a leading provider of consumer behavior insights and location-based analytics, is teaming up with the shopping app, shopkick, to deliver in-store beacon and analytics technologies that allow retailers to engage with shoppers throughout their time in the store and deliver an enhanced shopping experience.
 

Toronto -- Hudson’s Bay Company’s net profit in the fourth quarter jumped to C$111 million (USD $88.9 million) from C$37 million ,in the year-ago period, helped by strong digital sales, the successful integration of Saks Fifth Avenue and the strong U.S. dollar. The retailer said it plans to accelerate openings of Saks’ off-price Off 5th brand and strengthen its digital and omnichannel capabilities in its current fiscal year.  

Boston -- The Boston Marathon is getting its very own permanent store — and it will be located just steps from the finish line, on Boylston Street. The 2,000-sq.-ft. shop, dubbed Boston Marathon Run Base, is operated by athletic footwear giant Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, in partnership with Marathon Sports.
 

A big jump in digital sales and the integration of Saks Fifth Avenue helped Hudson’s Bay Co. post a larger increase in profit in the fourth quarter.

In a column I wrote between Black Friday and Christmas last year, I talked about how “apparel sales have been languishing”, and I mentioned that the “industry buzz is all about the struggles in apparel, where retailers just can’t seem to discount clothing enough to get things to pick up.”

Mahwah, N.J. – For Ascena Retail Group, managing a portfolio of disparate brands that includes DressBarn, Maurices, Lane Bryant, Justice and Catherines is a complex undertaking. One area where Ascena needs to streamline operations for maximum efficiency is product lifecycle management (PLM).

New York -- Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraps, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.