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Former RadioShack exec appointed CMO at Sports Authority
ENGLEWOOD, Colo. — Sports Authority has appointed Paul M. Okimoto as the company’s new CMO.
In his new role, Okimoto will be responsible for leading the strategic development and oversight of the company’s overall marketing plans to drive traffic and sales at stores nationwide and through the e-commerce platform. He is a 20-year marketing and general management executive with demonstrated success in retail, high-technology, mobile telecommunications, advertising and the consumer packaged goods industries.
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Bebe stores names CFO; eliminating COO position
Brisbane, Calif. -- Bebe stores announced that it has promoted Liyuan Woo to the position of CFO.
Woo will succeed Walter J. Parks, COO and CFO, who is departing the company effective May 3. The COO position will be eliminated and CEO Steve Birkhold will assume the COO responsibilities.