Columbia Sportswear names Mexx exec as senior VP, retail

New York -- Columbia Sportswear Company has appointed Shawn Cox as senior VP of retail, a newly created position that will report directly to president and CEO Tim Boyle. In his new role, Cox, 49, will be responsible for leading the company’s brick-and-mortar retail and e-commerce operations in the U.S., Europe and Canada.




Cox has 24 years of experience developing, managing and improving profitability of branded retail networks with operations in the U.S., Europe, South America, Middle East and Asia. Since 2009 he has served as global retail senior VP with contemporary lifestyle retailer Mexx, where he led a successful turnaround of the company’s 300 locations in 15 countries.



From 2007-2009 he served in London as global chief retail officer for Samsonite Corp., where he directed a network of 350 owned retail stores and 700 franchised stores spanning 40 countries in North America, South America, Europe, Middle East and Asia.