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Online retailer debuts with astrological bent; physical store in works
Albuquerque, N.M. -- Consumers can shop for clothes categorized by astrological signs at the newly launched Fashionsofthezodiac.com, described as the world's first online store to organize its clothing and accessories by the 12 signs of the zodiac. The company expects to open a store early next year, in Denver.
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Hollister plans omni-channel summer campaign
Santa Monica, Calif. - Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.
