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Survey: Bargain hunting part of shopper experience
Chicago -- A survey released Monday by Mintel Inspire found that bargain-hunting has become a desirable pastime among shoppers.
According to the latest data, Mintel found that nearly two-thirds (64%) of U.S. moms said they're spending more time looking for sales, discounts and coupons, compared with last year, while 28% of U.K. consumers were classified by Mintel as "bargain hunters" due to their dedication to comparing prices and reading online reviews.
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NRF launches year-long advocacy campaign
WASHINGTON — The National Retail Federation has announced a major year-long campaign to help support the retail industry and the jobs it helps create. A centerpiece of the campaign – which will include lobbying, grassroots, advertising, social media, earned media and more – is www.RetailMeansJobs.com, an interactive web site and action center designed to encourage engagement on behalf of the retail community’s agenda.