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Katherine Hooker London opens NYC pop-up
New York -- British fashion retailer Katherine Hooker said she will debut her latest collection of coats and jackets this October with the opening of a U.S. pop-up shop in New York City beginning Oct. 5.
The Soho shop is located at 436 West Broadway and will run through Oct. 14. The shop is Hooker's only brick-and-mortar retail presence outside of her flagship in London's Chelsea neighborhood. -
PepsiCo’s Dew brand commits to New Orleans
PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.
The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.