Retail

SAN FRANCISCO — Gap Inc.'s online boutiqe Piperlime announced that Rachel Bilson, Olivia Palermo and Byrdie Bell will join Rachel Zoe as guest editors to kick off the fall season.

“The idea of hosting guest editors on Piperlime.com has been integral to who we are since the day we launched in 2006,” said Jennifer Gosselin, VP and general manager of Piperlime.  “We started with Rachel Zoe and her popularity and reach has grown since then,” Gosselin continued.

Walmart's U.K. subsidiary Asda announced that it has mobilized its grocery site to enable shoppung from a smartphone. 

According to Asda, the new mobile-optimised site offers all of the features on the main Asda.com grocery website – meaning customers can register, shop and amend an existing order or delivery slot up until 10 p.m. the day before their delivery is due.

The new mobile optimised site also includes a mobile store locator, offering maps and directions so customers can find their nearest Asda when they are out and about, the company reported.

EDEN PRAIRIE, Minn. — Supervalu has announced the sale of 107 fuel centers located in the Midwest, Intermountain West and West Coast regions following the acceptance of four separate bids to purchase the centers. The transactions include the majority of fuel centers within the Albertsons, Cub Foods, Hornbacher’s and Jewel-Osco banners.

WAYNE, N.J. — Toys"R"Us, which continues to implement its store integration strategy, has announced that it has improved its e-commerce, mobile and in-store shopping experience. 

Part of its multi-channel improvement effort, the company has enhanced its "buy online, pick up in store" program by giving shoppers the ability to designate an alternate person to pick up their order through "family and friends pick Up."  

FAIRFIELD, Conn. — Stop & Shop has expanded its A+ School Rewards program and is introducing healthy store tours for kids.

The A+ School Rewards program — which allows customers to designate the points they earn for every dollar spent at Stop & Shop to the school or schools of their choice by registering their Stop & Shop card at StopAndShop.com — increase its contribution to help fund schools with a commitment of $2.5 million.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that former UPS executive Raj Penkar is joining the company as SVP and president of the company's supply chain.

In his new role, Penkar will be accountable for all aspects of the company's supply chain, including logistics, warehousing, inventory management and distribution. Prior to joining Sears, Penkar worked at UPS for 24 years and most recently served as president of UPS' customer solutions division.

WASHINGTON — The National Retail Federation announced that it has sent a letter to the congressional “super committee” on deficit reduction urging the panel to focus on initiatives that will boost the economy and create jobs.

BENTONVILLE, Ark. — Sam's Club has tapped eight all-star executive chefs to provide customers with restaurant-quality mealtime solutions.