Asda mobilizes grocery site

Walmart's U.K. subsidiary Asda announced that it has mobilized its grocery site to enable shoppung from a smartphone.

According to Asda,the new mobile-optimised site offers all of the features on the main Asda.com grocery website – meaning customers can register, shop and amend an existing order or delivery slot up until 10 p.m. the day before their delivery is due.

The new mobile optimised site also includes a mobile store locator, offering maps and directions so customers can find their nearest Asda when they are out and about, the company reported.

Kate Cuthbertson, Asda’s head of mobile strategy said, “We know our customers want shopping convenience at their fingertips – so we’ve developed an easy-to-use grocery website, fully accessible from Smartphones, with the option to add or amend orders right up until the evening before delivery.

“The mobile site was an international collaboration between Asda and the Walmart mobile team based in the US. We’ll be constantly updating and improving the site over the next few months, with lots more interesting mobile developments to follow soon.”