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Stores must level up to match omnichannel hype
Online and mobile marketing have turned the retail supply chain upside-down. Gone are the days of moving volumes of product in efficient, bulk moves to stores across the world. Today, smaller shipments rule the supply chain, delivering — literally — on brand promises to ensure receipt of single, customized packages under same-day or next-day delivery.
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Fixtures Living to open at Oakbrook Center
Chicago -- General Growth Properties said that its Oakbrook Center property in Chicago has welcomed Fixtures Living, an experiential showroom concept based in San Diego.
The Oakbrook Center store is the company’s first outside of California. It is slated to open in spring 2014 and will be Fixtures Living's fifth overall and the second one situated within a luxury retail center – the other being Glendale (Calif.) Galleria.