Retail

CHICAGO — Social media powerhouse Facebook is trying go beyond baby photos and cat memes by further integrating commerce into its current platform.

While many large and small retailers already use Facebook's platform to market their wares and enhance their brand awareness, no one has set up shop on the site until now.

To counteract weak demand for conventional office products, Staples is peddling some decidedly non-traditional office products as part of an expanded assortment billed as, "summer celebration essentials."

The company is offering condiments such as ketchup, mayonnaise and mustard along with grills, coolers, bottle openers, patio furniture, salty snacks and disposable cutlery to appeal to Fourth of July shoppers.

Shareholders of Coinstar, the company behind the ubiquitous RedBox dvd rental machines, have adopted the name Outerwall as a new corporate identify.

The name change was confirmed at the company's annual meeting of shareholder on June 27, but an official tally of voting results won’t be available until July 2.

Minneapolis - Target announced plans to open new stores in Fresno and Rocklin, Calif., in March 2014.

The Fresno store will be part of the Marketplace at El Paseo shopping center. The Rocklin store will be part of the Rocklin Commons shopping center.

The Fresno Northwest store will be approximately 140,000 sq. ft.

San Francisco - Converse has opened its first Northern California location — and its largest store to date — in San Francisco’s Union Square shopping district. With 8,200 sq.ft. of selling space, the store offers a comprehensive assortment of Converse footwear, apparel and accessories, along with an interactive personalization process for designing one-of-a-kind Converse sneakers and clothing.

Washington, D.C. – Shop.org, the digital retail division of the National Retail Federation (NRF), named six new members to its board of directors and also reappointed three existing members. All nine members will serve two-year terms.

ENGLEWOOD, Colo. — Sports Authority has appointed Michael Foss as the company’s new CEO, following Darrell Webb’s announcement that he is retiring as CEO and chairman of the board. 

Tapping into the data to increase conversion — and sales

The quickest, surest and most cost-effective way to increase store sales is to improve each store's conversion rate.

It's estimated that more than 50% of North American specialty retailers have installed traffic monitoring/counting systems in some or all of their stores. But many retailers have failed to take advantage of the fact that the data these increasingly sophisticated devices generate can help them improve performance and capitalize on sales.