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NFL to set up e-commerce shop in Chinese market
New York -- The National Football League has signed an exclusive agreement with Export Now to establish an official online store in China. Similar to its current U.S. e-commerce store, NFLShop.com, the China iteration will sell apparel, equipment and accessories branded with the logos of the NFL and its 32 teams over an e-commerce platform on China's Tmall.com business-to-consumer website.
The new online store is slated to debut in September, in time for the 2013 NFL season.
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Levin Management announces new assistant VP marketing
North Plainfield, N.J. -- Levin Management has promoted Melissa Sievwright to assistant VP marketing from director of marketing. Sievwright joined the company as associate marketing director in 2010.
When she moved up to director of marketing, she took on the firm’s corporate branding efforts, implemented promotional campaigns for client properties and supported Levin’s efforts to market vacancies within the company’s 90 shopping centers.