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RedPrairie releases technology suite for improving sales, customer loyalty
ATLANTA — RedPrairie, a global supply chain and retail technology provider, has released its RedPrairie Commerce Suite 2012.1, a scalable suite of solutions that help retailers generate sales and customer loyalty by creating seamless and dynamic all-channel shopping experiences, with a 360-degree view of orders, merchandise and customer behavior, and integration with RedPrairie fulfillment solutions, the company said.
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Consumers calling on smartphones for in-store purchasing decisions
NEW YORK — A growing number of shoppers are using their smartphones to help them make in-store purchases. According to new Deloitte research, smartphones currently influence 5.1% of annual retail store sales, translating into $159 billion in forecasted sales for 2012, according to new Deloitte research.
Deloitte arrived at its 5.1% figure by examining in-store sales driven by consumers' store-related smartphone activity such as product research, price comparison or other mobile application use.