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A.E. Outfitters gets 'real' with BTS campaign
NEW YORK — American Eagle Outfitters has engaged "real," as opposed to well-known celebrities, as the faces of its new back-to-school campaign.
The "Live Your Life" campaign will feature 15 people -- from fashion bloggers and stylists to musicians and actors -- each modeling a style of American Eagle Outfitters jeans.
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E-commerce innovator adds tech talent
Former Hewlett-Packard executive Shelley Perry was named SVP and chief technology officer at online electronics retailer Newegg, the company announced Monday. The company also name Merle McIntosh as SVP product management.
“Newegg is dedicated to attracting top industry talent as we prepare to propel the company through our next stage of growth,” said Bob Bellack, CEO of Newegg North America. “Both Shelley and Merle are tremendous additions to our leadership team and we’re all thrilled to have them on board.”