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Staples Canada taps Kenshoo and RevTrax to optimize omnichannel campaigns
San Francisco -- Kenshoo, a provider of predictive media optimization technology, and RevTrak, a promotions platform that drives and measures in-store sales through digital coupons, announced the results of a partnership uniting offline conversions and paid search performance for omnichannel optimization for Staples Canada.
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Former Coca-Cola exec tapped as NBTY’s new CEO
NBTY, a global manufacturer, marketer, distributor and retailer of vitamins and nutritional supplements, has named Steven Cahillane CEO.
A 25-year consumer goods industry veteran, Cahillane comes to NBTY from Coca-Cola, where he led the successful integration of Coca‐Cola Enterprises' North American bottling operation and drove significant market share gains as president of Coca-Cola Americas.