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NRF: Holiday sales to rise 4%
Washington, D.C. - The National Retail Federation (NRF) expects sales in November and December (excluding autos, gas and restaurant sales) to increase a healthy 4% to $616.9 billion, higher than 2013’s actual 3% increase during that same time frame. This would mark the first time since 2011 that holiday sales would increase more than 4%.
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Retailer's Checklist: Are you Holiday Ready?
By Scott Fenwick, Manhattan Associates
For the average consumer, the holiday season probably seems far away. As we recover from back-to-school mayhem, holiday shopping lists are not likely to be top of mind. Very soon, however, decorations will begin creeping onto store shelves, and seasonal commercials will make their first appearances during our favorite TV shows.