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Rodney Fitch dies
New York -- Retail design guru Rodney Fitch, 78, died on Oct. 20 at his home in Wiltshire, England, following a battle with cancer. Fitch founded the design firm of the same name in 1972, and was appointed Commander of The Most Excellent Order of the British Empire (CBE) in 1990 for his ‘influence on the British Design Industry’. He left Fitch, which is now owned by WPP, at the end of 2009. -
Build a Better Loyalty Program in the Digital Age
Any retail marketer today understands that the value of a loyalty program lies in the data it collects and the ability to target consumers based on that data. But in today’s omnichannel environment, consumers have expectations on of how retailers are using their information what that data is “buying” them -- expectations that retailers are struggling to meet.
Digital Challenges