New York ( July 15, 2010 ) A study by Alloy Media + Marketing released Wednesday found that college students -- which numbers are increasing by 6% from 15.1 million last year to 16 million in 2010 -- are projected to increase their spending 13%, from $270 billion in 2009 to $306 billion this year.
The 10th Annual College Explorer Study also found that discretionary spending among college students is set to increase 10% from $62.7 billion to $69 billion.
