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Big Lots is mom’s new best friend
Big Lots celebrates families and mothers in particular through its national holiday television and online campaign launched on Nov. 1.
The campaign features four original songs - one in Spanish - which are intended to inspire sing-alongs. The spots feature a singing trio that includes "America's Got Talent" finalist Deanna DellaCioppa, a Boston native who has performed with Stevie Wonder and Diana Ross.
In this campaign, Big Lots emphasizes a special role mothers play in celebrating the holidays.