Retail

Boston -- Wayfair filed its paperwork with the U.S. Securities and Exchange Commission on Friday to raise as much as $350 million on the public market.

The Boston-based online homegoods retailer posted a loss last year of $15.5 million, and the loss was $51.4 million in the last six months. Goldman Sachs, Bank of America Merrill Lynch, and Citigroup are leading up the underwriting for the IPO, along with Allen & Co., Pacific Crest Securities, Piper Jaffray, Wells Fargo Securities, Canaccord Genuity, Cowen and Co., and Raymond James.

Goodlettsville, Tenn. -- The battle between the extreme discounters is heating up: Dollar General Corp. said Monday it has made an all-cash bid of $9.7 billion for Family Dollar, topping a deal Dollar Tree made last month. Dollar General is bidding $78.50 per Family Dollar share, which includes a $2.26 per share premium over Family Dollar’s closing price on Friday. The offer is $4 higher per share than the $8.5 billion deal with Dollar Tree.

New York -- Aeropostale announced that Julian R. Geiger has rejoined the company as CEO, effective immediately. He succeeds Thomas P. Johnson, a former Brooks Brother executive who was appointed to the top spot at Aeropostale after Geiger left his CEO post in 2010.

In 2011, Geiger was named president and CEO of Crumbs Bake Shop. He resigned from Crumbs at the end of December 2013, and rejoined the Aeropostale board in May. (Crumbs closed all its stores in July 2014.)

Long Island City, N.Y. -- Steve Madden has completed the acquisition of privately held Dolce Vita Holdings Inc., which specializes in the design, sourcing and sale of branded and private label footwear. The acquisition was completed for $60.3 million.

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

Chain Store Age is excited to announce a partnership with Sunnyvale, California-based business accelerator Plug and Play. Plug and Play’s Retail Accelerator has joined forces with leading brands and retailers in order to foster the growth of retail-focused startups during a 12-week startup program in Silicon Valley. A round table of corporations, venture capitalists and industry experts guide the direction of the program.

Eatontown, N.J. -- Vietnamese noodle restaurant Pho 99 and nail salon Affinity Nails & Spa have leased a combined 7,700 sq. ft. of space at Eatontown Plaza in Eatontown, New Jersey, announced Levin Management, exclusive leasing agent for the 30,000-sq.-ft. center.

The lease signing brings Eatontown Plaza to 100% occupancy.

New York -- Activist hedge fund Jana Partners revealed on Monday that it received an anonymous package detailing a PetSmart presentation around improving results over the next two quarters.

According to Jana in a filing with the Securities and Exchange Commission, a cover letter accompanied the presentation, saying that PetSmart had “missed internal projections.” Jana said it sent the documents back to the company, asking the board to “promptly release such materials after redacting any such competitively sensitive information.”