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Walgreens wins loyalty marketing award
Deerfield Park, Ill. – The Walgreen Company won a North American Innovation in Loyalty Marketing award at the recent Colloquy Loyalty Awards. The award recognized Walgreens’ achievements with its Balance Rewards program.
Colloquy cited achievements such as obtaining 72 million members between its September 2012 launch and May 2013, as well as producing a year-over-year sales increase of 4.3% and year-over-year average basket size increase of 4.7% in May 2013. -
Columbia Sportswear appoints new SVP, Europe
Columbia Sportswear Company, a leading manufacturer of active outdoor apparel, footwear, accessories and equipment, has appointed Franco Fogliato as SVP of Europe, reporting directly to president and CEO Tim Boyle, effective Nov. 4.
Fogliato will be responsible for establishing and executing sales, distribution and marketing strategies for the company’s Columbia Sportswear, Mountain Hardwear and Sorel brands, sold through more than 5,000 wholesale customers across Europe.