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comScore puts holiday desktop e-commerce spending at $46.5 billion
Reston, Va. -- A total of $46.5 billion was spent online from desktop devices for the full November-December 2013 holiday season, an increase of 10% versus a year ago, according to comScore. While the total represents a record for online holiday spending and a double-digit gain from last year, it nevertheless fell short of comScore's forecasted 14% growth of $48.1 billion in desktop spending.
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Final Thoughts — Location Location Location
The only sure thing about disruption is that it will continue evolving at an increasingly rapid pace and in new and surprising directions. But for a last word, perhaps the industry should consider the following prediction from Nikki Baird, managing partner of RSR Research, on where disruption may be headed for 2014.