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Millennial IT Needs are Less Unique than You (or They) Think
Retailers often assume that meeting the needs of the Millennial generation through technology is a highly specialized endeavor due to the unique experience these “digital natives” have had growing up in an IT-centric world. But before making that assumption, retailers should consider these words author Joyce Maynard, then a Yale freshman, wrote in her 1972 New York Times essay “An 18-Year-Old Looks Back on Life:”