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ECRM: Retail circular advertising trends, September 2013
ECRM compared retail circular advertising in September 2012 versus September 2013 and noted trends occurring across top retail chains. Home Depot continued to cut circular pages, down 80% year-over-year to only four for September. Despite this, it has continued to dramatically increase the density of its circular, with a 180% increase in ad blocks per page. On the other hand, Lowe’s saw only minor year-over-year changes, with 25% increases in ad blocks per page and per circular.
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Neiman Marcus offers permanent free online shipping, returns
Dallas – Neiman Marcus Group is offering free standard shipping and returns for all domestic purchases made online through Neimanmarcus.com and Bergdorfgoodman.com as well as Neiman Marcus and Bergdorf Goodman stores.
"The customer has always been at the center of the Neiman Marcus business model. Permanent free shipping and returns have been a top request and we are happy to be able to make this change just in time for the holiday shopping season." said Wanda Gierhart, chief marketing officer, Neiman Marcus Group.