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Domino’s extends advertising partnership with CP&B
Ann Arbor, Mich. -- Domino's Pizza has finalized a renewal agreement with its national agency of record, CP+B, through 2016. The partnership began in 2008 and included Domino’s “Pizza Turnaround” in 2010, when the chain changed its core pizza recipe.
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Walmart acquires tech startup Yumprint
San Bruno, Calif. -- WalmartLabs, Walmart’s online and digital development division, has acquired Seattle-based recipe technology startup Yumprint to expand its online grocery delivery services.
Yumprint has a website and mobile app to search and discover new recipes from thousands of food blogs, plan meals and calculate nutritional information.