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RH Q4 profits top Street forecasts
While RH continued to make investments to transform its business model, these efforts impacted the company’s preliminary fourth quarter earnings. The furniture and housewares company, which officially changed its name from Restoration Hardware to RH last month, posted net income of $8.75 million, or 21 cents per share, for the quarter ended January 28, 2017. This was a drop from $33.3 million in fourth quarter 2015. Earnings, adjusted for non-recurring costs, came to 68 cents per share, beating analyst estimates of 65 cents per share. -
Study: Mobile click-to-open rates slipped in 2016
Retailers are increasingly relying on mobility for customer engagement, however their marketing strategies are lagging. The fourth quarter 2016 marked the first time mobile engagement has trended down as the mobile click-to-open (CTO) rate declined by 12.6% quarter-over-quarter, and 14.4% year-over-year, according “Q4 2016 Email Benchmark Report: The Mobile Engagement Shift,” from Yes Lifecycle Marketing.