Retail

While it might still be September, Toys “R” Us isn’t wasting any time announcing what they clearly consider to be some newsworthy changes set to take effect this holiday season.

Seattle -- REI announced that Annie Zipfel has been promoted to senior VP marketing. With her, REI will not hire a chief marketing officer as previously announced, but instead add a senior creative leader to the company.

Zipfel joined REI in 2012 as the divisional VP customer marketing, and was named VP of the marketing division in January 2014. Prior to REI, she held leadership and strategic roles at Target and General Mills.

New York -- Target Canada is aggressively repositioning to drive its price value, according to a basket pricing study by Kantar Retail.

“Target’s price leadership in Canada has clearly shifted,” noted Robin Sherk, director of retail insights, Kantar Retail, and contributor to the study. “We found that the price of Target Canada’s overall basket was 3.9% less expensive than Walmart’s. In our initial study, the retailers’ basket values were effectively even.”

Neuhausen, Switzerland - Tyco Retail Solutions has integrated its traffic intelligence solution with RetailNext, a provider of Big Data solutions enabling retailers to monitor, analyze, and act upon shopper behavior within the store environment. This combination, which leverages Tyco's multi-sensor portfolio of traffic devices and RetailNext's in-store analytics platform, enables retailers to capture and interpret key metrics to optimize their store operations and drive sales.

Wayne, N.J. – Toys ‘R Us Inc. plans to hire 45,000 seasonal employees at its stores and distribution centers nationwide, more than doubling the company’s workforce, as it prepares for the 2014 holiday shopping season.

The positions include sales associates, stock crew and omnichannel fulfillment teams, as well as distribution center workers and department managers.

Seattle – The retail industry is expected to benefit from mobile commerce, free shipping offers, in-store pickup promotions and e-commerce videos during the 2014 holiday season. According to global analytics and insights firm Blueocean Intelligence, the top six digital and social media trends that will drive sales for retailers in the upcoming holiday season are:

By Dov Cohn, Bronto Software

Boston – UsTrendy, a fashion e-commerce site with 20,000 designers from more than 100 countries posting their items for sale and receiving funding along with promotion for their clothing lines, is launching several new customer experience features in fourth quarter 2014.

These include:

Purchasers can customize clothing to fit by entering their measurements. They can also adjust the style of a garment, according to the designer’s choices.