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  • Swiffer enlists Jewel for cleaning tool ad campaign

    Jewel joined for the debut of the Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

    The singer-songwriter led the debut — which took place in New York at the kid-oriented venue Make Meaning — with a live performance of the new "Clean-Up Song." Her acoustic performance is available for free download on the Swiffer Facebook page at Facebook.com/Swiffer.    

  • CBRE: Hong Kong remains most expensive retail market

    Los Angeles — Hong Kong is by far the world’s most expensive city for global retailers. Even so, prime rents in major global markets such as New York, Paris and London continue to break records, according to new research from global property advisor CBRE Group.

  • Nordstrom’s net income slips in Q4; plans 31 new stores

    Seattle – Holiday markdowns and costs associated with growing its Nordstrom Rack outlet brand and planned entry into Canada had a negative impact on net earnings at Nordstrom Inc. during fourth quarter 2013. Fourth quarter net earnings slipped 6% compared to the same quarter the prior year, to $268 million from $284 million.

    Net earnings for the full fiscal year remained almost flat, slightly rising to $735 million from $734 million. Both earnings figures fell short of Wall Street expectations.

  • Banana Republic unveils omnichannel campaign for spring

    Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.

    Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

  • Four new retailers sign into Brea Mall in Brea, Calif.

    Indianapolis — Four new retailers have leased space at Brea Mall in Brea, California, according to Simon Property Group, the mall’s owner. Starbucks Coffee Company, Kiehl’s Since 1851, Kelley’s Kookies and Shoe Palace plan to open their doors this spring and summer.

    Starbucks will debut this spring as a standalone kiosk with tables and chairs for café-style seating.

  • Banana Republic launches omni-channel spring campaign

    San Francisco -- Banana Republic is releasing an omni-channel spring 2014 marketing campaign called “True Outfitters” in March 2014. Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency.

    The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.

  • Big Ideas Coming out of the NRF Big Show 2014

    By Hedgie Bartol, Business Development Manager Retail, Axis Communications

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