Amazon Prime Day: What Can Retailers Learn?
Another July, another Amazon Prime Day. With the e-tail leader already confirming this retail “holiday” will be back for a third time next July, let’s take a look back at the 2016 edition.
While a lot went well for Amazon during Prime Day this year, we may as well start with the biggest blunder. Namely, the widespread checkout issues that occurred during the morning hours. A glitch caused some U.S. and U.K. shoppers to have difficulties loading items into their shopping carts and/or making purchases.