Retail

Hoffman Estates, Ill. - Sears Hometown and Outlet Stores Inc. has remodeled a Sears Hometown store in Helena, Mont. The store now has a fresh look.

Dallas - SRS Real Estate Partners welcomes T.J. Powell as first VP in the Austin office. He will focus on tenant and landlord representation.

Powell has four years of commercial real estate experience and joins SRS from Retail Solutions, where he focused on third-party project leasing and tenant representation.

By Amy Lally and Leah Abeles, Sidley Austin LLP

Ewing, N.J. — Giant Wine & Liquor, doing business as Buy Rite Liquor, has leased 6,000 sq. ft. at the 360,000-sq.-ft. Capitol Plaza in Ewing, N.J. Levin Management, the exclusive leasing and managing agent for the center negotiated the long-term lease.

Mountain View, Calif. – Google is reportedly piloting a service known as In-Store Attribution Transaction Reporting in AdWords that lets retailers compare how their AdWords Internet search campaigns affect in-store sales. According to the Wall Street Journal, the service matches data from anonymous tracking cookies to in-store sales data provided by technology providers including DataLogix, Acxiom, LiveRamp, and Epsilon.

New York — Vornado Realty Trust plans to spin off nearly 16.1 million sq. ft. of shopping center assets into a new publicly traded REIT by the end of 2014, leaving the company with a largely office-centric portfolio, according to SNL Real Estate.

The move will simplify Vornado’s investment strategy and enable the company to focus on the ownership of office assets in the Washington, D.C., and New York City regions, including the high-value Manhattan office over retail assets.

Sierra Vista, Ariz. — The Realm Salon, an approved Aveda Salon, is opening a new 1,500-sq.-ft. full-service salon in Indian Hills Plaza in Sierra Vista, Ariz. The new salon plans to open by June 1.

First West Properties Corporation represented the tenant in the transaction. Commercial Retail Advisors represented the landlord, Indian Hills Investors.

New York — Faith Hope Consolo, chairman, and Joseph Aquino, executive VP, of Douglas Elliman’s Retail Group have arranged a first New York flagship for luxury apparel and accessories brand Peter Millar on Madison Avenue, between 54th and 55th Streets.

"This label is a perfect fit for the Madison and Worth Avenues of the world," said Consolo.

Consolo and Aquino represented the landlord, E PLUS E LLC, and Hanley Advisors represented the tenant.