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Kmart taps DSW executive as marketing chief
Hoffman Estates, Ill. – Kmart is shaking up its marketing operation with moves including the recent appointment of former DSW Chief Marketing Officer Kelly N. Cook as its chief marketing officer. There was never a formal announcement, but Cook’s LinkedIn profile indicates that she joined Kmart in that position in April.
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High-definition merchandising: Sharper focus, clearer decisions
While technology and innovation flourish on the consumer side of fashion, inside retail headquarters, merchants and planners still rely on reports and tools that have barely evolved from the three-ring binders and green screens of the 1970s. Merchants and planners, many of whom grew up as digital natives, navigate an awkward time warp: They commute from the consumer world to offices that stifle their skills in interpreting and acting on visual, interactive data and tools.