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SAP uses social sentiment to analyze back-to-school shopping
New York -- Parents shopping for back –to-school goods react positively to ads that focus on sales and deals to maximize their appeal to shoppers, according to SAP Retail, and they react negatively to commercials that only serve as a reminder of the season. Using SAP’s social media analytics software, the company gathered social sentiment around the 2013 back-to-school season, analyzing more than 600,000 conversations across social channels, including Twitter and Facebook.
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IBM: M-commerce fuels strong online sales in July and August
Armonk, N.Y. – Back-to-school sales may have been stronger than anticipated this year, judging by online sales performance in July and August. According to the IBM Digital Analytics Benchmark, online sales saw substantial gains from July through the third week in August, fueled by double-digit growth in mobile buying.
Specific findings for online sales activity in each month include:
July