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Making the Most of Facebook Home
According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.
"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."
Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.
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Finding a New Normal
John Bucksbaum discusses post-recession realities
Bucksbaum Retail Properties opened for business in April 2012. The Chicago-based company has already opened one project and is working on four more.
The 53,000-sq.-ft. Kingsbury Center near North Chicago has opened with four tenants: Buy Buy Baby, PetSmart, Road Runner Sports and Jimmy Johns. It is a joint venture with Chicago-based Structured Development.