-
Macy’s kicks off post-holiday campaign
Macy’s is looking to drive post-holiday shoppers to its stores with its “Week of Wonderful” campaign, which it started last year.
Aiming to capitalize on shoppers who are hitting stores to use their gift cards, the retailer is touting the seven-day shopping event as an opportunity for consumers to stock up on “fresh merchandise” for the New Year.
-
DealYard makes enhancements to e-commerce site
Online discount retailer DealYard has optimized its site in a customer-friendly way, using personalized recommendations that are provided by CRM vendor 4-tell. In addition, users will receive ideas on what to add next, a feature provided by VeInteractive.