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Sears takes aggressive approach to advertising
HOFFMAN ESTATES, Ill. -- An article in the New York Times reports that Sears' aggressive "Turf Wars" advertising campaign is part of a trend toward mentioning competitors by name.
Described as a marketing platform including social media and online video clips, The Sears Turf Wars campaign brings Lowe's and Home Depot into the picture.
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Do it Best names three new merchants
Fort Wayne, Ind.-based Do it Best Corp. announced the appointment of new merchandise managers to replace three retiring managers, effective April 1, 2011.
The co-op appointed Gary Loosle for lawn and garden – green goods, Josh Meyer for paint and sundries, and Chris Steinlicht for rental and store supplies.