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DreamWorks to launch high-tech Santa experience in shopping malls
New York -- DreamWorks Animation is looking to bring a little bit of Hollywood magic to the nation's shopping malls. The film studio has developed a high-tech Santa Claus experience, billed as "DreamHouse," that it hopes to roll out to malls for the holidays, with two developers, Forest City and General Growth Properties already buying in, the New York Times reported.
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Baja Fresh to pilot Sparkfly omnichannel promotion tracking
Irvine, Calif. - Baja Fresh is piloting a solution from Sparkfly that will allow it to launch promotions through Google Search, Facebook, Yelp, Opera Mediaworks and UberMedia, and assess the effectiveness of each individual channel with real-time redemption data. Leveraging the technology from the Sparkfly platform, the campaign includes information on basket size and individual items purchased.