Restaurant

Plymouth Meeting, Pa. — Smashburger plans to open a 2,700-sq.-ft. eatery at Plymouth Meeting Mall this fall. As of now, Smashburger has 187 corporate and franchised restaurants across the country.

Anchored by Macy’s, Boscov’s and Whole Foods Market and Café, the mall features more than 100 specialty retailers and a long list of destination restaurants like Benihana, Bertucci’s, California Pizza Kitchen, Chipotle Mexican Grill and others.

Bethesda, Md. — Max Brenner has opened a Chocolate Bar in Bethesda, Md., along Bethesda Row. It is the first location for the chocolate retailer in the Washington, D.C., metropolitan area.

The interior of the shop features vats of swirling chocolate and chocolate pipes running the length of the ceiling.
 

Lorton, Va. – In order to quickly detect customer service problems and quantify customer requests, Five Guys Burgers and Fries has implemented social intelligence technology from newBrandAnalytics (nBA). Using nBA solutions, Five Guys monitors social media chatter to help the company implement operational changes and improve engagement with customers. Five Guys also leverages the technology to gauge interest in potential new menu items.

Los Angeles — Hakkasan Ltd. has announced the opening of Hakkasan Beverly Hills, a 10,000-sq.-ft. restaurant in the most exclusive neighborhood in Los Angeles.

The international restaurant group’s newest offering will open in early fall.

SEATTLE — Starbucks has long offered free Wi-Fi to its customers, but the coffee company has partnered with Google to offer up to 10 times faster network and Wi-Fi speeds at its U.S.-based stores. 

Throughout the next 18 months, Starbucks will convert more than 7,000 U.S. stores to the upgraded store network and Wi-Fi experience.

Washington, D.C. -- The National Retail Federation, Food Marketing Institute and Retail Industry Leaders Association (RILA) both issued statements applauding the ruling on the Federal Reserve Swipe Fee Regulation. The groups were responding to a U.S. District Court ruling on Wednesday that the implementation rules for debit swipe fee reform established by the Federal Reserve were inconsistent with the intent of the law.

New York -- Fast casual Burger 21 has opened franchised stores in the Atlanta suburb of Buford, Ga., and Charlotte, N.C.

The company plans to open 15 to 20 more franchised units in Atlanta plus another 10 franchised restaurants in Charlotte over the next few years.

Alameda, Calif. — Trabocco, a new, independent chef-owned restaurant, will open this fall at Alameda South Shore Center, according to Jamestown, the center’s owner.

Founded by Chef Giuseppe Naccarelli, a native of Palombaro, Italy, and his wife, Christine, the 4,700-sq.-ft. restaurant will occupy a prominent position in Center Court, the 594,000-sq.-ft. center’s main plaza.