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Mall of America joins virtual reality revolution
Mall of America is using leading-edge technology to enhance the on- and offsite customer experience. The Bloomington, Minnesota-based center is the latest retail participant to adopt virtual reality (VR) technology. A new, VR-based immersive experience allows customers to “see” retail, entertainment and live events within the mall. -
California mall gets nation’s first-ever Hello Kitty Café
Hello Kitty Cafe is pretty darn cute — and popular. Located at the Irvine Spectrum Center in Irvine, California, the pop-up café opened on July 15, and draw such crowds that it had to temporarily close for a few hours. It’s housed within a pink shipping container that has been refurbished to feature a counter and dining patio area, complete with bistro tables and pink-and-white striped awnings. Bold character graphics adorn the exterior and interior container panels.

