Mango in deal with Simon to jumpstart U.S. expansion
A Spanish fashion giant is looking to grow its U.S. presence starting in early 2021.
In collaboration with Simon, Mango will open three stores in Simon centers in the first quarter of 2021. The locations — Roosevelt Field, Garden City, N.Y.; Menlo Park Mall, Edison, N.J., and Dadeland Mall, Kendall, Fla.— were “strategically selected” to jumpstart the expansion of Mango's Mediterranean brand to the American consumer, according to Simon.
"Mango has been focused on enhancing brand recognition in the United States with investments in wholesale and e-commerce distribution," said Daniel López, Mango's director of expansion and franchises. "The next logical step is acceleration of our physical presence, which will materialize with our Simon openings."
"We are excited to introduce Mango to our millions of discerning customers," said Zachary Beloff, national director of business developmental, Simon. "Mango is a globally renowned brand that we believe has a strong brick-and-mortar future in the United States."
Mango has been selling in the U.S. since 2006 via various channels, including its 2019 wholesale launch in select Macy's flagship stores and direct-to-consumer e-commerce launch.