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Macy’s expands Reebok assortment

Macy's partnership with Reebok
Macy’s is expanding its partnership with Reebok.

Macy’s is deepening the product range and exclusive offerings it carries for Reebok merchandise.

As part of its newly expanded partnership with Reebok, the department store retailer is extending sizes across sportswear and activewear for men and women. In addition to the broader assortment, Reebok will also develop products and capsule collections exclusively for Macy’s.

Starting Tuesday, March 14, customers can shop the sportswear assortment, which includes shirts, jackets, joggers, leggings, sports bras, accessories, and more at prices ranging from $25 to $85 on the Macy’s e-commerce site and mobile app, as well as at select Macy’s stores nationwide.

Reebok’s exclusive designs for Macy’s will align with the retailer’s “Dark Mode” fashion strategy. Key Reebok styles available now at Macy’s include Lux leggings and bras, as well as Classics Vector track jacket and pants,

“We are thrilled to expand our partnership with Reebok, a brand with a very rich heritage that is having a big moment,” said Rachel Leinwand, Macy’s VP of Merchandising Active, Basics, Outdoor. “We are collaborating with Reebok in the design process to bring exclusive products to our customers. The partnership with Reebok expands our sportswear and activewear assortment in a space where Reebok has authority, giving our customers more ways to own their style.”

“The Macy’s consumer will now have access to more Reebok styles than ever before, furthering Macy’s as the premier destination for performance and lifestyle essentials,” said Portia Blunt, Reebok VP apparel. “As part of our partnership, Macy’s will have exclusivity on some of our top apparel collections, including our award-winning Lux franchise, with more exclusive designs and collections in-store and online coming in the seasons ahead. This is just the beginning of our expanded partnership, and we are excited for what’s to come.”

Macy’s sees consumer pressure in 2023

Macy’s is working more closely with Reebok in what it sees as a difficult consumer landscape. Citing current macro-economic indicators and its proprietary credit card data, in January 2023 Macy’s said it anticipates a challenging sales environment going forward.

“We believe the consumer will continue to be pressured in 2023, particularly in the first half, and have planned inventory mix and depth of initial buys accordingly,” CEO and chairman Jeff Gennette said in a fourth quarter update. “We take a balanced approach to merchandise receipts and remain committed to offering fashion and value across nameplates and channels, with the capacity to adjust in-season buys and chase into areas of strength.”

However, Macy’s later reported fourth quarter profit and sales results that beat Wall Street expectations.

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