Macy’s new expanded partnership with Reebok includes the development of exclusive product.
Macy’s is broadening its partnership with Reebok to include a wider range of merchandise.
Under the new agreement, starting in spring 2023, Macy’s will debut an enhanced assortment of Reebok apparel for men, women and kids online and in its stores. The deal also calls for the development of exclusive product offerings. Product will be sourced from Reebok Design Group (RDG), the brand’s global hub for design, development and innovation and supplier of apparel and footwear categories.
The agreement with Macy’s is the latest in a series of wholesale agreements that Reebok has entered into under its new owners, Authentic Brands Group. In February, Reebok expanded its partnership with Foot Locker.
“Our partnership with ABG will expand our assortment and offer our customers high-quality styles from Reebok apparel in the U.S.,” said Sam Archibald, general business manager of apparel, Macy’s. “We look forward to collaborating with ABG and RDG on exclusive, one-of-a-kind product for our customers, who value brands that let them express their individual and authentic style.”
In a statement, Jarrod Weber, group president lifestyle and chief brand officer at ABG, added, “Reebok is experiencing a resurgence with its greatest days ahead. We are pleased to partner with Macy’s in offering Reebok’s core and special products through all of their doors.”