Lululemon dives deeper into pickleball via partnership with Life Time
With pickleball remaining the fasting-growing sport for the third year in a row, two upscale brands are joining forces.
Fitness and wellness company Life Time has teamed up with Lululemon, naming the athletic apparel and accessories retailer as the official apparel partner of Life Time pickleball and tennis.
The partnership came to life on May 4 at a major pickleball event at Life Time's new luxury athletic club in Manhattan. The 54,000-sq.-ft. center has seven street level pickleball courts — the most in New York City.
As part of the partnership, Lululemon will “provide apparel to the Life Time community” and collaborate on key pickleball events throughout Life Time's portfolio of athletic clubs. The retailer will also apparel online on the fitness company’s web site. (Life Time is the largest owner and operator of permanent pickleball courts and indoor tennis courts in the country, topping more than 960 between the two sports.)
"This partnership highlights the extraordinary growth of these sports and brings together the best in athletic apparel with the best in tennis and pickleball experiences" said Celeste Burgoyne, president, Americas and global guest innovation at Lululemon. "Our two brands share a common goal of supporting the collective wellbeing in the communities we operate in, and we're excited to create one-of-a-kind racquet sport experiences in support of that shared mission."
In September, Lululemon entered into a five-year partnership with Peloton. The agreement includes the retailer becoming the primary apparel partner to the connected fitness company.
Life Time has more than 170 athletic “country clubs” across the United States and Canada
"Life Time is known for providing our members with the best places, people, programs and products as we help them live healthier, happier lives,” said Kimo Seymour, Life Time athletic events and media. This new partnership with Lululemon, an iconic and like-minded brand, is the start of something very special that not only furthers our respective missions but helps to elevate the apparel and experiences we're bringing to everyone.”