Lowe’s invites creators to help design, launch new products
Lowe’s is giving members of its creator network the opportunity to do more than create content for the home improvement giant.
Members of the retailer’s one-year old creator network, and those new to joining, will now have an opportunity to evolve from content creation to product creation. Through the new program, “Lowe's Creator: Into the Blue,” creators can pitch innovative product ideas to Lowe's for potential future retail distribution, with the full support of Lowe's product design and development teams to help bring their ideas to life.
The Lowe’s network was launched in 2025 as the first creator network in the home improvement industry. It’s designed to help creators grow through content and curation by connecting the members with Lowe's to share DIY projects, home improvement inspiration and product recommendations, alongside personalized Lowes.com storefronts that allow creators to curate product selections for their audiences.
Lowe's said its collaboration with creator and influencer “Mr. Beast” (Jimmy Donaldson) on a collectible toy kit demonstrated how creator partnerships can evolve beyond content and curation into creation through products that connect with customers in new ways.
[READ MORE: Lowe's expands Mr. Beast partnership to kids reward program]
“Creators today are evolving their ideas and audiences into businesses, brands and products," said Jen Wilson, Lowe's senior VP and chief marketing officer. "Through Lowe's Creator Network, we've helped creators grow through content and curation, and we took it a step further with MrBeast by expanding the collaboration into creation with the launch of new products and workshops. Lowe's Creator: Into the Blue is the next evolution of that strategy, allowing us to help more creators move into creation and turn their ideas into products and scalable businesses."
Creators may submit a range of ideas, including:
•Existing products seeking distribution, scale and retail exposure;
•Product ideas needing development and sourcing support; and
•Collaborations tied to an existing Lowe's product line.
Based in Mooresville, N.C., Lowe’s operates over 1,750 home improvement stores, 540 branches and 120 distribution centers.
