Lowe’s celebrates Black Friday – for a month

Lowe’s Cos. Inc. is wasting no time in getting its Black Friday holiday promotion off the ground.

The home improvement giant is introducing a Black Friday Month omnichannel savings event. Starting Thursday, Oct. 27 and running through the month of November in Lowe’s stores and on its e-commerce site, the promotion will feature discounts for select products across categories including appliances, smart home, power tools, and holiday décor.

Customers can also shop and discover a wide range of items in Lowe’s Gift Zone, which features thousands of curated gift ideas for recipient categories such as “pro,” “pet parent” and “the green thumb.”

Some specific discount offers which will be available during Lowe’s Black Friday Month promotion include:

• Save on select major appliances and up to an additional $750 off with purchase of qualifying major appliances and free basic install via rebate with purchase over $599 and free delivery over $396 and 18-month special financing +with vendor instant savings stacked barcode + floor care instant savings (valid 11/3-11/30).
• Special Value Holiday Living 100CT LED Multicolor Christmas String Lights for $7.98 (valid 11/3-11/16) 
•  Special Value Holiday Living 100CT LED Warm White Light for $7.98 (valid 11/3-11/16).
• Special Value Holiday Living 9-FT 35 Pre-Lit Pine Garland for $14.98 (valid 11/3-11/30).
• Special Value CRAFTSMAN 2000 Series 26-In 4-Drawer Chest for $229 (valid 10/17-12/28).
•  Special Value CRAFTSMAN 2000 Series 27-In 5-Drawer Cabinet for $269 (valid 10/17-12/28).
• Special Value Project Source Tucker SS Single Handle Pull-down Kitchen Faucet with Sprayer Function for $69 (valid 10/26-11/16) 

Retailers start Black Friday early
A number of other retailers are also starting their Black Friday promotional campaigns early this year. Target, Walmart, Best Buy, JCPenney, and Kohl’s are all offering early Black Friday promotions. And Amazon just finished running a holiday version of Prime Day in October.

The Prime Early Access Sale offered Prime members hundreds of thousands of deals. Data is mixed as to whether the event will negatively impact consumer spending on other retailers’ Black Friday sales.

Although analysis of the entire 48-hour sales event from Numerator indicates that only 29% of surveyed Prime Early Access shoppers said they bought holiday gifts and 69% of those respondents said they have completed less than half of their holiday shopping, analysis of data from the event offered by enterprise technology provider Blue Yonder suggests consumers took a more holiday-centric focus. According to Blue Yonder, 53% of more than 1,000 surveyed consumers made purchases that were part of their holiday shopping.

In addition, 40% of shoppers surveyed by Blue Yonder said they will shop less on Black Friday this year because of the additional Prime Day. This figure includes 17% of respondents who will shop significantly less on Black Friday, and 23% who will shop slightly less.

Based in Mooresville, N.C., Lowe's Cos. Inc. operates more than 2,200 home improvement and hardware stores.