Local c-store chain goes one-to-one with loyalty

Daily’s is creating a more personalized, integrated loyalty experience.

The convenience store retailer, which operates 36 stores in eastern Florida, is upgrading its loyalty program with the Paytronix platform. Daily’s new loyalty program is the first step in a broader plan to enhance customer experience through updated technology. The Paytronix platform will replace an older RFID- and fob-based system currently in place. 

The new loyalty program will enable the Daily’s marketing team to create customized offers for its customers and features both a mobile app and integration with the NCR Radiant RPOS system. Paytronix uses artificial intelligence to support proprietary algorithms that find the right offer for an individual and deliver it at the proper time to motivate the next visit.

“Our customers love our loyalty program but transitioning to a more modern platform will allow us to give them even more benefits and opportunities,” said Max Glober, Daily’s director of marketing. “We plan to offer our Daily’s Rewards members special pricing, club rewards and sweepstakes, as well as higher-tiered rewards for our most loyal customers. We’ll also surprise and delight our members with random rewards and will focus on driving growth toward our more unique items like our proprietary food offerings.”