Levi’s provides new mobile tool to in-store stylists
Levi Strauss & Co. is helping stylists in its stores provide personalized customer service with a mobile app.
Levi’s is rolling out the BackPocket app, a mobile solution for in-store stylists designed to provide real-time information and a 360-degree view of the shopper across all channels. This enables stylists to stay present with shoppers while offering personalized recommendations and fashion advice.
Through the app, and with the consent and permission from the shopper, stylists can sync to a customer’s Red Tab loyalty account and obtain a view of data such as the customer’s previous purchases, style preferences, sizing, and saved products to offer more personalized recommendations.
Stylists can also use this on-demand account information to integrate any loyalty benefits a consumer may have, including earned coins or birthday rewards, into a recommended purchase.
The app also provides stylists with "endless aisle" capability to virtually check real-time local inventory and source products from other locations or channels for delivery, if necessary. A special “retail exclusive” badge identifies products available only in stores.
The denim giant is planning to add more app enhancements, such as integrated digital return and exchange functionality; as well as a digital lookbook that will help stylists with fitting and sizing customers.
[READ MORE: Levi’s makes online sizing more accurate, inclusive]
"Every interaction with a customer, regardless of channel, is an opportunity to build loyalty and distinguish ourselves from the competition," Levi’s chief digital officer Jason Gowans said in a corporate blog post. "We must create impactful and meaningful experiences at every touchpoint, every time."
Currently, Levi’s has deployed the BackPocket app in the U.S., Canada and 12 countries throughout Europe, in company-owned and franchise stores. Looking ahead, the company plans to roll out the tool into new markets, starting with a localized version for Mexico later in 2024.
Levi’s also recently transformed the customer experience on its e-commerce site by overhauling the critical areas of performance, search, navigation and product storytelling.
