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Levi's spotlights 'NextGen' store format in Kyoto, Japan

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Levi's store Kyoto
The store draws inspiration from Kyoto's unique history and culture in its decor and store design.

Levi Strauss & Co. has upped its game in Kyoto, Japan.

The apparel retail giant's reopened store in the city's Teramachi Kyogoku shopping district features its “NextGen” store format. The four-level, 6,135-sq.-ft. store is more than double the size of the original space. 

Among the highlights  of the store is a tailor shop on the ground floor. Helmed by skilled tailoring professionals, the shop offers alterations and restorations. It also has a customization station where shoppers have the opportunity to customize their Levi’s items through embroidery, patches, pins, fabric paneling and more. 

Shoppers will have access to a variety of materials and customization options exclusive to the location, including rare fabric from the Chingireya antique textile store, as well as patches designed by local illustrator Hideto Honda.

The design and decor of the reopened space draws inspiration from Kyoto's unique history and culture, with lanterns made by historical Kyoto-based lantern makers Kojima Shoten, as well as decor elements made with kara-kami paper from long-established local brand Karacho.

"With the Kyoto store, we've built a unique experience representative of the culture and history of the city,” said David Hamaty, general manager for North Asia at Levi Strauss & Co. “We're also bringing to life exclusive, hyperlocal customization options that will allow shoppers to tailor their Levi's apparel to their specific taste and expression."

At launch, Levi's will be releasing limited edition products exclusive to the Kyoto store, including 501 jeans inspired by a pair specially customized by stylist and fashion director Akio Hasegawa, and t-shirts featuring a silk-screened 501 calligraphy print drawn by artist Ryusuke Arise. 

Levi Strauss & Co.’s brands include Levi's, Dockers, Levi Strauss Signature and Beyond Yoga. Its products are sold in more than 110 countries worldwide, and the company operates 3,200 brand-dedicated stores and shop-in-shops globally.

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