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LeBron James-owned athletic brand Uninterrupted enters mobile commerce

Uninterrupted hopes its new app is a slam dunk with customers.

A specialty athletic brand co-founded by a pro basketball legend is expanding its direct-to-consumer business with a new mobile app.

Uninterrupted, which bills itself as an “athlete empowerment brand,” is partnering with mobile app builder Tapcart to bring its direct-to-consumer Shopify e-commerce site into the mobile space. Uninterrupted, which operates within The SpringHill Company founded by Los Angeles Lakers star LeBron James and pro sports agent Maverick Carter, is launching a no-code mobile app based on graphical user interfaces with goals of new user acquisition, higher sell-through rates, and increased customer retention.

Tapcart functionality enables Uninterrupted to provide an app tied to its Shopify store that also serves as a promotional content hub, with features including push notifications and automated marketing. The brand is introducing its new app as it released its new spring product line, “The 300 Collection,” featuring bowling merchandise.

The promotional campaign is part of Uninterrupted’s  "More Than An Athlete" series of stories of athletes, and highlights pro baseball star Mookie Betts’ interest in bowling.

"As we grow the direct-to-consumer business at Uninterrupted, our focus is anchored in the three pillars of product, content, and community," said Steve Friend, GM and VP of commerce for The SpringHill Company. "It is extremely important for us to stay up to date on the most current tech trends and methods in connecting with our consumers, both on their turf and in intuitive ways that matter to our business. Leveraging Tapcart allows us to reach our audiences and communities on a more personal level by meeting them on mobile, which gets us one step closer to our goal of one-to-one engagement within our community."

"We are thrilled to partner with Uiniterrupted and together make a significant impact in the direct-to-consumer space," said Eric Netsch, CEO of Tapcart. "Our platform will enable Uninterrupted to offer a seamless mobile shopping experience and an abundant content hub for its customers, leading to increased engagement, loyalty, and revenue."

Papa Gino’s overhauls mobile, online experience

Papa Gino’s Pizzeria is introducing a new website and mobile app designed to offer a frictionless customer experience and enhanced online ordering process. The casual dining pizza retailer has upgraded its website with a more intuitive design and new features, including a quick reference menu that eliminates the need for customers to log in to view menu items.

[Read more: Papa Gino’s unveils new e-commerce site, mobile app]

The revamped site also enables customers to sign up for the Papa Gino’s text program. Meanwhile, the new app offers functionality for placing a carryout or delivery order, scheduling a future order, and managing and applying Papa Gino’s rewards offers. Based on their ordering behavior, users will receive targeted push notifications designed to motivate repeat orders.

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