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Papa Gino’s unveils new e-commerce site, mobile app; adds tech execs

Papa Gino’s
Papa Gino’s is streamlining its consumer app experience.

A regional New England pizza chain is rolling out a new digital experience for its customers.

Massachusetts-based Papa Gino’s Pizzeria is introducing a new website and mobile app designed to offer a frictionless customer experience and enhanced online ordering process, from login to checkout. The retailer has upgraded its website with a more intuitive design and new features including a quick reference menu by category so customers don’t need to log in to view menu items.

The revamped site also offers the ability to sign up for the Papa Gino’s text program, a submission page to upload Papa Gino’s pictures for a chance to be featured on their social media pages, current deals, an online merchandise store, career information and information on the pizzeria’s community involvement.

Meanwhile, the new Papa Gino’s mobile app enables customers to place a carry out or delivery order, schedule a future order, and gain access to and apply their Papa Gino’s rewards offers. Based on their ordering behavior, users will receive targeted push notifications designed to motivate repeat orders.

Papa Gino’s partnered with online ordering/customer engagement solutions provider Lunchbox for its website and mobile app revamp. The company is the first-ever brand to launch on the Lunchbox 2.0 platform. The retailer engineered its new online and mobile experience with a user interface designed to promote a faster and more frictionless checkout and enable an online ordering process that rewards loyalty members across their orders. 

Papa Gino’s has also been testing technologies like text-to-order, which is also in use at regional Midwest pizza chain Jet’s Pizza, and in-store ordering kiosks; as well as renewing its emphasis on email and SMS marketing and third-party delivery relationships.

[Read more: Text-to-order takes flight at Jet’s Pizza]

Papa Gino’s names two new technology executives

New England Authentic Eats (NEAE) LLC, Papa Gino’s parent company, is announcing that it added two executive roles focused on technological innovation and customer-centricity in 2022. Deena McKinley, who previously served as NEAE’s chief marketing officer since 2019, was promoted to the inaugural chief experience officer position at Papa Gino’s.

The company also hired Kevin Bentley as VP of technology and automation. Bentley brings an extensive background in technology and management in the restaurant industry, with his most recent experience at Inspire Brands.

“As we look toward the future of the restaurant industry, it’s our top priority to provide our guests with a smooth, modern and convenient way to order their favorite meals and stay connected with us on the go,” said Deena McKinley, chief experience officer of Papa Gino’s Pizzeria. “With these new platforms, we’re able to innovate and evolve while staying true to what we’re known and loved for – great pizza and deep-rooted connections. As we built our new Papa Gino’s mobile app and website, we kept the user experience in mind through every step.”

Founded in 1961 and headquartered in Dedham, Mass., Papa Gino’s Pizzeria operates nearly 100 restaurants in Massachusetts, Rhode Island, New Hampshire, and Connecticut.

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