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09/21/2022

Las Vegas Raiders install checkout-free stores at home stadium

Dan Berthiaume
Senior Editor, Technology
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Las Vegas Raiders
Allegiant Stadium is installing Zippin Lane frictionless stores.

Allegiant Stadium in Las Vegas has unveiled four new turnkey frictionless stores.

The home stadium of the Las Vegas Raiders NFL football team is operating the stores, which measure an average of 240-sq.-ft., are installed directly into empty concourse spaces in as little as one week. They provide a frictionless shopping experience with the Zippin checkout-free platform. Leveraging the Zippin solution, the stores enable shoppers to tap a credit card to enter and then select the items they want.

Zippin’s artificial intelligence (AI) software automatically identifies the items, using overhead cameras and sensors, and adds them to a virtual shopping cart. The consumer can put the items in their pocket, bag, purse, or simply carry them out, with no checkout required. When they exit, the purchases are automatically charged and a receipt is available online. 

According to Zippin, by eliminating checkout lines, its frictionless solution cuts the time it takes to get through concessions to as little as 40 seconds. So far, Allegiant Stadium is reporting ROI metrics including a 66% increase in speed of service,45% increase in sales for the same space (a traditional stand) when compared to 2021, and a more than 30% increase in the number of product SKUs offered.

Sports arenas remove the friction
Frictionless shopping is becoming an increasingly popular offering at athletic and entertainment venues across the country. The Tennessee Titans NFL football franchise operates five frictionless stores at the team’s Nashville-based home field, Nissan Stadium, equipped with Zippin technology.

Aramark, the exclusive food and beverage provider at Houston’s NRG Stadium, recently opened the facility’s second store featuring Zippin checkout-free technology. And Texas A&M Athletics, its hospitality partner Levy, and Levy’s design studio, DBK Studio, are jointly equipping three food and beverage stores at the university’s football stadium, Kyle Field, with licensed Amazon “Just Walk Out” technology.

Other examples include UBS Arena, home of the New York Islanders professional hockey franchise, which recently opened two Just Walk Out-enabled stores. Fenway Park, home stadium of the Boston Red Sox Major League Baseball team, is unveiling the Instacart Caper Counter artificial intelligence (AI)-based POS system that lets customers place packaged food and beverage items for purchase, where they are automatically detected and added to the cart for contactless checkout.

Meanwhile, American Airlines Center is also collaborating with hospitality company Levy and DBK Studio, to open a new Market To-Go store utilizing an AI-based autonomous retail platform from Standard AI and mobile payment technology from SpotOn to let customers shop and checkout with a mobile app.

“Las Vegas is a global destination for sports and entertainment,” said Sandra Douglass Morgan, president of the Las Vegas Raiders. “Deploying these four Zippin Lanes with our partner, Levy, for the start of the NFL season was a large segment of our commitment to constantly improve the fan experience at Allegiant Stadium. The innovative design allows our guests to enjoy the benefits of frictionless shopping, while we experience increased throughput for every event.”

“The frictionless retail economy is gaining momentum as shoppers, fans and travelers demand easier, faster, and more convenient ways to get things done,” said Krishna Motukui, Zippin co-founder and CEO. “We see a big opportunity to maximize underused space in numerous locations from narrow concourses in venues and airports, to high-traffic walkways on college campuses. Zippin Lane is our answer to the surging demand to quickly deploy frictionless retail experiences.”